by Angela Guess

According to a new press release, “1010data, Inc., offering the only integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, announced today that it has joined the Nielsen community, as a member of the Nielsen Connected Partner Program. As a Connected Partner, Nielsen clients can now leverage 1010data’s Insights Platform to seamlessly integrate and analyze all of their data including internal company data, Nielsen data, and any other external data sets – all on a single platform.”

The release goes on, “The Nielsen Connected Partner Program is an industry first for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen’s data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.”

Sandy Steier, 1010data CEO and co-founder, commented, “Joining the Nielsen Connected Partner Program lets 1010data clients easily leverage Nielsen’s deep and broad shopping data by instantly enabling it to be blended with their existing data that already resides on 1010data’s Insight Platform… The joint solutions give retailers and manufacturers the ability to unify their data across all sources and gain new, strategic ways to understand their customers and markets.”

Read more at Business Wire.

Photo credit: 1010data