by Angela Guess
Venkata Bodapati of Smart Data Collective recently wrote, "There has always been an opportunity to create big data. There have also always been opportunities for prediction based analytics in the repeatable processes. For example, a simple thing like driving a car for a mile can generate tons of data, like the oil temperature changes, engine sound profile, traffic encountered, weather conditions faced, break/acceleration usage during the drive, road conditions and so on. Similarly, one can crunch data and keep developing prediction models on what to expect during the drive, like how much time it would take for the one mile drive, how much of gas is expected to be burnt, level of stress expected on the driver during the drive and so on."
Bodapati goes on, "In his article, Big Data is Just a Fad, Buck Woody concluded, 'Big Data...will fade, over time, into the pantheon of other tech buzzwords. But the data it represents won’t – it exists now, and continues to grow. So it’s OK to allow the term for now, learn the concepts it presents, and bake it into what you do today. Big Data will only get bigger. And that’s not hype.' While it is easy to agree with him that tech buzzwords have always had a life of their own, it is just now that means to capture, store, process and analyze the data at every possible opportunity began to unfold with the new inventions around big data and analytics. It is hard to figure out where to start and how to approach using big data. Here are my three suggestions for organizations wanting to take advantage of the world of big data and analytics."
photo credit: decafinata