by Angela Guess
William McKnight discusses what he sees as the seven major trends that are driving Big Data in a new article, stating, “Regardless of origin, although some would say it’s more like basic reporting, scarcely a Global 2000 company would be found that does not claim some level of next-best-offer analysis, churn management, customer ranking, supply chain and product placement analysis that is based on core corporate data. ‘Average order size’ and the like are solved but analytics are more important than ever. The focus is just shifting.”
McKnight goes on to outline seven trends that are pushing companies toward Big Data, including reduced cost to carry data, sensor networks, machine learning, and Hadoop. Another trend McKnight remarks on is new ideas: “Analyst and system capabilities have increased to take on big data. Even though the value of each data item is far less than what is derived from core company alphanumeric data, as long as its storage passes the ROI test, it should and eventually will be captured. Ideas and corresponding tools are also emerging to extract useful information to help organizations learn from their data.”
See the full article for more trends.