by Angela Guess
Nicole Laskowski of Search Business Analytics reports, “The traditional analytics framework is broken, according to Simon Zhang, director of business analytics at Mountain View, Calif.-based LinkedIn Corp., and featured speaker at a recent Big Analytics 2012 event in Boston. Zhang backed his position with two reasons: First, the components of the framework are not well-organized and exclude important pieces; second, its structure — usually depicted as a pyramid — tends to break the analytics process into segments, which can fracture the business. ’LinkedIn came up with a new framework,’ he said. ‘It’s not a pyramid; it’s a diamond’.”
Laskowski continues, “The design emphasizes more and easier access to data as well as greater team unity. Both are seen as important characteristics by Zhang and his colleagues since they aim to find meaningful patterns in their data. But LinkedIn, like many companies that sell a data product, is well beyond the average business, which is still wondering how to take advantage of the widely discussed yet elusive concepts of ‘big data’ and ‘data science’.”
photo credit: LinkedIn
