by Angela Guess
Natasha Singer of the New York Times has written an article about Acxiom Corporation, a Big Data company with more consumer data than the average American would probably like Acxiom to have. Singer writes, “Right now in Conway, Ark., north of Little Rock, more than 23,000 computer servers are collecting, collating and analyzing consumer data for a company that, unlike Silicon Valley’s marquee names, rarely makes headlines. It’s called theAcxiom Corporation, and it’s the quiet giant of a multibillion-dollar industry known as database marketing.”
Singer continues, “Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data ‘transactions’ a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States.”
photo credit: Acxiom Corporation
