by Angela Guess
Adobe has released TagManager, “an enterprise-class tag management offering to bridge the needs of performance, security and data governance with the digital marketer’s desire to iterate, test and capitalise on emerging trends and technologies. TagManager is designed to uphold strict corporate requirements around business-critical digital data collection and management, said the company.”
The article continues, “Adobe TagManager include tags from offerings within the Adobe Digital Marketing Suite as well as third-party, tag-based marketing and advertising technologies which facilitates the rapid deployment of these technologies, eliminating the need to make changes to the code on a page. TagManager rapidly deploys the advertising and marketing technologies and it serves as a central console simplifying the management of the tags.”
It adds, “With Adobe TagManager, marketers will have control over the data that third-party technologies gather and utilise on their behalf and also TagManager allows agencies or systems integrators to deploy tags in a development environment for testing, move them to a stage environment where the marketing and IT departments can review and to test and approve the tags before they are deployed live.”
photo credit: Adobe
