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An Intelligent TV Ecosystem: How the Viewer Experience Will Change

By   /  July 19, 2013  /  No Comments

Martin Focazio of Interactive TV Today recently wrote, “Today, televisions have poor manners.”

Martin Focazio of Interactive TV Today recently wrote, “Today, televisions have poor manners. They don’t listen, they don’t shut up, and they constantly show you things you’re not really interested in seeing. They show violent content to your kids when you’re not around and they don’t even have the courtesy to pause the program when you leave the room. This blind, deaf and dumb machine that dominates our homes is about to change radically. The television of tomorrow will be an ever-observant and civilized part of the home with unmatched access to your tastes and preferences. Like a good butler, it will unobtrusively respond to your wishes (verbalized or not), it will react appropriately to who is in the room and it will offer an appropriate selection of content for your enjoyment. In short, the television of tomorrow will know you and the people you live with, will know what you like, and will seem intelligent–perhaps nearly sentient.”

He continues, “Perhaps the most important thing to consider in the vision of a television with manners is that it requires a complex level of interoperability between hardware capabilities, device software, server-side systems and–most critically–program and usage metadata. In many ways, we’re at a stage roughly akin to the days of dial-up Internet–a time when hardware, connectivity, and server-side capabilities were not fully standardized. Anyone who remembers having to decide between a PPP connection vs. a SLIP connection, or who bought a modem because it had v.32bis or v.90, should have a sense of familiarity with the issue. Today, smart televisions are purchased by people who clearly have no idea what a smart television is for–only 50% of them are connected to the Internet,  and this is because the overall experience is still about as good as the Internet was in dial-up days.”

Read more here.

Image: Courtesy Flickr/ .reid.

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