by Angela Guess
Jeby Cherian recently commented on the ever evolving landscape of data and what it means for the future of business. Cherian writes, “Data analysis and information used to be a river, flowing in one predictable direction with a visible source. No more. Today, it’s a roiling ocean of data, constantly expanding its shores. Fifteen petabytes of data are created everyday. What if we could turn all of that data, videos, pictures, text, blogs, market movements and transactions into smarter information for better decisions? How do we do that? It can be a daunting task for any enterprise to sift through and undertake massive data analysis, extracting information and transforming it into actionable knowledge. But action without data analysis is just guessing.”
Cherian continues, “The globally integrated enterprise needs something more powerful. Today’s information management and data analysis tools offer situational awareness and predictive abilities. This ‘new intelligence’ combines human cognition with computational power, shifting the agenda from ‘sense and respond’ to situational awareness and something very much like prediction. New intelligence gives us more than a window into enterprise-wide current operations. It provides a likely view of what is just around the corner and even further down the road. Analytics and reporting tools slice and dice data, crystallising trends, patterns and anomalies that yield invaluable business insights to help you drive smarter decision-making. Understanding data patterns is important to industries like healthcare, energy, and transportation. And the more we understand, the more answers we find. That’s why data management and analysis is already helping to lower energy costs, ease traffic and detect diseases faster, all over the world.”
