by Angela Guess

A recent press release states, “Aprimo, the global provider of digital asset management and marketing operations solutions, today announced its category-leading Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability and ease of use among digital content creation. Content managers previously faced hurdles around time and inconsistencies associated with uploading and tagging meta-data manually, but Aprimo’s AI-powered solution helps to overcome this major pain point with embedded artificial intelligence that recognizes elements of an image and automatically tags it upon upload.”

John Stammen, CEO of Aprimo, commented, “As the only vendor in the space marrying best-in-class digital asset management and marketing operations, Aprimo now gives marketers access to a single source for all content to enhance it, make it smarter, and available programmatically to different systems and individuals who need to access it… We are proud that we’re helping brands succeed in today’s digital-first world and are dedicated to delivering on the customer experience through the Aprimo Digital Asset Management solution.”

The release adds, “In addition to AI-powered auto-tagging, Aprimo continues to strengthen its content hub with greater connectivity to the marketing ecosystem. As a result, customers can seamlessly deliver content to digital channels, strengthen cross functional working scenarios, reduce total cost and realize instant value.”

Read more at Marketwired.

Photo credit: Aprimo