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Ask.com Turns to Semantic Search Technology for Q&A

By   /  October 10, 2011  /  No Comments

Ask.com is striving to stand apart from other search engines by utilizing semantic search technology.

Ask.com is striving to stand apart from other search engines by utilizing semantic search technology. According to the article, “Today, Google captures nearly 65% of all U.S. search queries, according to ComScore. But Ask.com, the granddaddy of question and answer based search sites, isn’t bowing out just yet. Established in 1996, Ask.com (it was then known as Ask Jeeves and is owned by IAC) has survived stiff competition from old-timers like Yahoo! and Google, but also newcomers, from Facebook to Quora. The company’s latest effort to hold and gain a new piece of the overall search market entails a brand-new Q&A community and mobile apps for iPhone and Android operating systems. How is this going to work?”

It continues, “‘We are no longer a general purpose search engine,’ Ask.com’s chief technology officer Lisa Kavanaugh tells Fast Company. Instead, Ask.com uses proprietary, semantic search technology to deliver answers from its own content banks and community, but also to point users in the direction of relevant answers from all over the web, or to experts (potential answer-ers) who have related interests, known expertise, and who have addressed a related question, perhaps on a site that would be deemed a competitor, like Quora. The Ask.com user base includes 63 million domestic unique monthly users, now that the community features are live. Though the new Ask.com just came out of beta in September, user registration has already doubled. Engagement–represented by users asking questions, responding to answers, and voting–is stronger as well, Kavanaugh reports.”

Read more here.

Image: Courtesy Ask.com

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