by Angela Guess
David Gitonga of TMCnet recently wrote, “The IT rulebook is being rewritten and big data is accelerating business execution. But concerns on how master data management (MDM) can be integrated with big data have emerged. Big data discussions have been gaining momentum and substance, but not much distance has been covered when it comes to management. The value proposition is to bring MDM into big data analytics providing unique identities to entities. The amount of comments that are collected and collated by product marketing teams, for example, is humongous.”
He continues, “These comments can be found across the Internet in discussion forums, personal blogs and other places. All this data, however, follows a typical big data pattern. It is large in size and builds quickly, it is semi-structured and comes in fast and furious posing a challenge to extract, transform and load it to architectures and relational databases. In order for all this information to be useful, free-form comments need to be tied in with product catalogs. There is potentially important information in all this consumer feedback and the product forms the central point of intersection of MDM and big data.”
