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The Value of Brand Myth and Data

By   /  August 9, 2017  /  BI / Data Science Blogs, BI / Data Science News, Articles, & Education, Big Data Blogs, Big Data News, Articles, & Education, Data Blogs | Information From Enterprise Leaders, Data Education  /  No Comments

Click here to learn more about Jeff Hirsch. The enclosed numbers, courtesy of Forbes, reveal the magazine’s 2017 ranking of “The World’s Most Valuable Brands”: Brand Brand Value (Billions) Apple $170.0 Coca-Cola $ 56.4 Disney $ 43.9 Nike $ 29.6 Starbucks $14.9   What do these brands all have in common? Great products, brilliant management […]

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The Science of Big Data: The Art of Interpretation

By   /  December 28, 2016  /  Big Data Blogs, Big Data News, Articles, & Education, Data Blogs | Information From Enterprise Leaders, Data Education, Data Science Blogs, Data Science News, Articles, & Education  /  No Comments

Click here to learn more about Jeff Hirsch. Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. Lamenting this epic fail in research in The Hollywood Reporter, Michael Wolff went so far to say it was the “day the data died.” That’s not quite right. Big […]

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