Martin Hepp

New Schema.org Extension Proposal for the Automotive Industry

There is no doubt about it: Schema.org is a big success. It has motivated hundreds of thousands of Web site owners to add structured data markup to their HTML templates and brought the idea of exchanging structured data over the WWW from the labs and prototypes to real business. Unfortunately, the support for information about…

Semantic Web-based E-Commerce: Webmasters, Get Ready!

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Executive Summary

Within the past few months, the Semantic Web has become something any Webmaster must take serious, because the key components are ready for production usage, and there are tangible benefits: With GoodRelations, there is now a standard vocabulary for e-commerce, RDFa provides a stable syntax for embedding such data in existing Web pages, and Yahoo Searchmonkey creates a direct business incentive for companies of any size to care.