Beepl Acquired by Brand Embassy

Ingrid Lunden of TechCrunch recently reported that Brand Embassy has acquired Beepl. She writes, "UK-based Brand Embassy, a provider of social-media based customer care services, is buying Beepl, UK-based a semantic search site that launched in January 2012 to take on Quora,, ChaCha and others in the Q&A space. Brand Embassy says it plans to integrate the company’s technology into its platform, which monitors social media sites to help brands engage better with customers. Brand Embassy’s clients include Vodafone, Telefonica O2, AVG, Diageo, Johnson & Johnson. Financial terms of the deal were not disclosed but it looks like it may have been a firesale of sorts."

Lunden continues, "Beepl’s consumer-facing site — which let users seek answers and opinions from subject specialists and social connections using semantic algorithms — had been inactive for at least a few weeks. The company never formally replaced its CEO (and current TC contributor) Steve O’Hear, after he stood down from day-to-day work at the startup in March. Stated plans for a mobile push never really materialized, and people were murmuring about its problems months ago. Beepl had raised $400,000 in seed funding from Czech VC Credo Ventures in July 2011 after getting co-founded by O’Hear, Jan Paricka and Pete Harris."

Read more here.

Image: Courtesy Beepl