by Angela Guess
A recent article out of Beintoo reports, “European mobile marketing company Beintoo has launched US-based Cuebiq, a next generation business intelligence (BI) company that helps businesses understand consumers’ offline behavior and purchase intent. Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership. ‘Cuebiq represents the future of business intelligence,’ said Antonio Tomarchio. ‘Through our data, we allow companies of all sizes to gain unparalleled insights in real-time about real-world consumer behaviors and trends. Leveraging our global leadership position in geo-behavioral data, we are giving the market a new way to think about business intelligence capabilities with the launch of Cuebiq’.”
The article goes on, “In conjunction with the launch, Cuebiq is also bringing to market VisitQ, a new footfall attribution dashboard that provides access to campaign report data in an interactive and dynamic way. Each client’s dashboard provides actionable insights, summaries and recommendations for campaign optimization including footfall, conversion analysis, impression heat maps and geo-behavioral audience insights. ‘As users of Cuebiq’s VisitQ, we’re impressed by the breadth and depth of data and insights that we’re able to access,’ said Katie Evans, SVP Operations & Sales Strategy at Tremor Video. ‘Their dashboard is unlike any other campaign report that we’ve seen in the marketplace. Its analysis of geo-behavioral data allows us to discover deeper insights and optimize campaigns’.”
photo credit: Cuebiq