Bidirectional Business Intelligence

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Up / Down [Exeter]by Angela Guess

A recent article discusses the concept of bidirectional business intelligence. It begins, “Historically, business intelligence (BI) has always been about presenting information to users by way of reports, dashboards, and other types of data visualizations. Over the years, this presentation has become increasingly sophisticated through such advances as visual analytics, embedded BI, ad hoc analysis, and other features. But despite these advances, reports and other data visualizations have remained limited in their basic nature insofar as their primary purpose – to deliver information – has not changed. That is, BI technologies move information in one direction. But does it have to be this way?”

The article answers, No: “enter bidirectional BI. Bidirectional BI turns business intelligence into an interactive application – one that can be deeply integrated into the operational systems of an organization, where insight is transformed into immediate action. When you place input controls into BI technologies, you’re turning a traditional model of presenting information to users into one where two-way communication is built directly into the system.”

It continues, “Business intelligence becomes bi-directional because the users are receiving information and then acting directly upon that information through the other systems that control the operations of the organization. This type of “closed-loop” implementation helps fulfill the original promise of BI by connecting the understanding derived by end-users into actions that benefit the organization.”

Read more here.

Creative Commons License photo credit: Visentico / Sento

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