by Angela Guess
A new article comments on the so-called “consumerization” of big data analytics. It begins, “With Dropbox, Jive, Yammer, Chatter and a number of other new services, the modern enterprise is rapidly becoming ‘consumerized’. And it’s not just business, the same is happening in major web companies, on Wall Street, in government agencies, and in science labs.”
The article continues, “The other major change that’s going on today throughout business, web, finance, government and science, is that every organisation now realizes that it needs to be data-driven. Big data and analytics have the potential to unleash creativity and innovation everywhere – generating new ideas and new insights continuously. To achieve and maintain competitive advantage today, it is becoming essential for everyone in an organisation to have instant access to all the information they need, at all times.”
It adds, “Making big data analytics available to everyone in an organisation means that it has to be much simpler than traditional data analytics solutions such as databases, data warehouses and Hadoop clusters. It needs to be consumerized! We need a new generation of data analytics solutions that are not just powerful and scalable, but also very easy-to-use.”
