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Big Data Getting Bigger at Google

August 10, 2012

by Angela Guess

Derrick Harris of GigaOM recently commented on Google’s latest Knowledge Graph news. He writes, “It’s a fashionable practice in the Valley to write off Google’s search business, but the company is putting its big data chops to the test to prove doubters wrong. In a Wednesday morning blog post, Google SVP of Search Amit Singhal announced that Google’s Knowledge Graph is now live across every English-speaking country in the world, and that voice search on mobile phones has been improved to understand user intent. Useful, yes, but the real story is the technology that makes these features work.”

He goes on, “For Google, it’s all about collecting and analyzing billions of data points to learn what each one really means. With Knowledge Graph, for example, Google uses a “database of more than 500 million real-world people, places and things with 3.5 billion attributes and connections among them.” It’s those connections that are the key, as they’re what make the system smart enough to know what you’re looking for that wouldn’t naturally show up in a standard keyword search.”

Read more here.

photo credit: Google

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