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Big Data Insights for Marketing and Technology Teams

By   /  June 2, 2014  /  No Comments

Albania-02638 - Inside Et'hem Bey Mosqueby Angela Guess

Fatemeh Khatibloo recently wrote for Forbes, “Big data isn’t about exabytes or petabytes. It’s not about velocity. It’s not a project or Hadoop or any other single thing. Big data is a journey that every company must take to close the gap between the data that’s available to them, and the business insights they’re deriving from that data. This is a definition that business and technology leaders alike can understand and use to better win, serve, and retain customers. My colleague, Brian Hopkins, and I have just published a pair of reports — researched and written in parallel — to help our marketing and technology management clients work together to tackle the opportunities and challenges of big data. Here are a few of the most interesting ‘a-ha’ moments of the research.”

The first a-ha moment was: “No industry is immune to the disruptive potential of the data explosion. We’ve all heard the stories about healthcare, media, and travel. But even one of the most traditional industries in the world — agriculture — is using data to transform itself. John Deere Company’s Farmsight is truly visionary: it turns farming into a high-tech, data savvy business that helps farmers balance intuition (qualitative) with data-driven (quantititative) insights.” Second: “Doing big data doesn’t come without a few risks. We’ve all seen the White House’s report on the privacy risks of big data, and of course those risks are significant. But it doesn’t stop there. Business that start leveraging more data for better insight also need to prepare for the unknown financial liabilities of big data (the fines and lawsuits against companies that ‘misuse’ data are just beginning). But beyond that, big data challenges us to ask, ‘Just because we can, should we?’ ”

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