by Angela Guess
Nike is looking for a Global Director of Applied Analytics in Portland, OR. The post states, “As the leader of Nike’s Direct to Consumer Applied Analytics team, you will lead a team of analytics professionals in the development of holistic customer profiles, business-driving analysis / insight & CRM targeting strategies. You will drive various advanced data modeling techniques to mine the data warehouse for the identification of trends that suggest new marketing & business opportunities and follow through with the recommendation of key strategies to leverage opportunities. Your areas of potential impact include areas as diverse as: (a) customer retention marketing strategies (b) the use of online performance data to drive improvements to customer experience (c) the development of a full-fledged multichannel view of the Nike customer profile.”
It continues, “The role requires a leader with strong, hands-on analytics experience (SAS, SQL, predictive modeling, data warehouse best practices) and a blend of ‘traditional’ CRM direct targeting with a modern ‘big data’ mindset. In other words, you are as comfortable working with your technology partners to mine the edges of the Hadoop cluster as you are putting together an incremental response model for email targeting and helping ensure its successful education through Unica. You’ve reached the point in your career where you’ve learned how to be effective by empowering others, but sometimes you crank out your own analysis because you just can’t help yourself (even though it probably isn’t the most “rational” use of your time). You are passionate about iteration and testing and are borderline-obsessed with control groups.”
photo credit: Nike
