Big Data Meets Semantics in Ooyala and Jinni Partnership


Rapid TV News reports that Ooyala and Jinni have joined up to deliver advanced video discovery technology. The article states, "The two personalisation leaders are targeting media companies, broadcasters and pay-TV operators with their new proposition that will integrate Ooyala's machine-learning big-data analytics systems with Jinni's semantic discovery to deliver what the two companies call a powerful new level of video personalisation for all screens. The two companies will work together to develop and deploy what they claim will be a new level of machine learning powered by semantic discovery that will allow TV providers to tailor programming and video viewing experiences to each individual user. This will include personalised channels, custom programming guides, mood-based browsing and search, and viewer recommendations for both live and video-on-demand (VOD) content."


The article continues, "The partners add that they will each bring powerful solutions to the innovation table: Ooyala's system will see use in attempting to increase viewer engagement and revenue. Its global video consumption data and insights across all devices will work with Jinni's proprietary Entertainment Genome that supports taste and mood-based recommendations with cross-catalogue search and browsing. The companies expect to have joint services in pre-release with select customers in the first half of 2014, with more broad availability in the second half of the year."


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Image: Courtesy Jinni