Click to learn more about author Pratik Kanada.

I don’t need to get started with the excessive use of mobile devices and the way we have ingrained mobile apps in our lives. This is something you already know, right? The intimacy of these pocket devices is increasing day by day. There was a time when lovers use to sit with hand in hand, now they sit with mobile devices in hand. They are even possessive about their mobile devices more than ever, they don’t let anyone touch it or access it. Mobile apps are like your shadow, or your detective, have a track of all you have done throughout the day. Mobile apps are killing the human bonds, but this is exactly the spot where business can hit right on.

This is when Big Data comes to play its part. We are fairly in the know of the concept of Big Data. It started proliferating its roots since 2005 and traveled a long way with adding new layers of advanced functionality. So, the quotient of successful business lies right here, the use of Big Data to fetch the teeny-weeny details about the user behavior which these mobile app development company can put into use and gain the competitive advantage. Let’s take a sneak peek into some of the statistics about the Big Data:

• 7 megabytes of new information will be produced every second for every human by the year 2020.
• There will be almost 50 billion connected devices across the globe within a period of 5 years.
• There would be around 6.1 billion smartphone users across the globe by the year 2020.
• Only 0.5% of the data is scrutinized and used at the current date.

How is Big Data Used in the App Market?

Despite the fact what your app is all about, whether it is a personalized in-house event app or it is generic restaurant app, you need details about your users, it’s a sure thing. User information would be about their app usage behavior. Things like what made the users hit the install button, what are bad that made them mad and compelled them to uninstall the app or what is the fuss about the app that made them rate it bad and give negative reviews. Isn’t this data extremely important? If, yes you might fumbling with the thought how would you get these data? Let’s find out.

How to Get Data from the Mobile App Users?

There was this serious shortage of data back in the date when the internet was an innovation. Gradually, the humongous market players like Google and Facebook started receiving a massive amount of user inflow. They would not be such big names if they wouldn’t have tracked their user data, their app usage behavior. In fact, they would have gone extinct without any such knowledge of their users. There was soon an urge to create something which can accumulate all the data, filter the useful one and analyze it and portray it in a format which is implementable and actionable. Legacy infrastructure was created for that and that is how Big Data came into existence.

Big Data provides an intricate data stock to the app makers and also to the app marketing people. They are given the data of where and how of the users. The waking up time of the user, the time he hangs out, type of restaurant they visit, kind of food they order, which kind of service they used, what kind of music they listen, who are their friends, and what kind of pictures they upload. With this much bulk of information, app makers know what exactly they should be developing, what are the kind of notification that can lure the users and which are the exact features to market. This is what makes Big Data a seriously cool thing when it comes to mobile app development.