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Bottlenose Nerve Center Debuts, Bringing The Artificial Analyst To The Enterprise

By   /  October 15, 2013  /  No Comments

rsz_botnosenewThe enterprise version of Bottlenose has formally launched. Now dubbed Nerve Center, the service to provide real-time trend intelligence for brands and businesses, which The Semantic Web Blog previewed here, includes a dashboard featuring live visualization of all trending topics, hashtags and people, top positive and negative influences and sentiment trends, trending images, videos, links and popular messages, the ability to view trending messages by types (complaints vs. endorsements, for example) and real-time KPIs. As with its original service, Nerve Center leverages the company’s Sonar technology to automatically detect new topics and trends that matter to the enterprise.

“Broadly speaking, every large enterprise has to be doing social listening and social analytics,” CEO Nova Spivack told The Semantic Web Blog in an earlier interview, “including in realtime, which is one thing we specialize in. I don’t think any other product out there shows change as it happens as we do.” It’s important, he said, to understand that Bottlenose focuses on the discovery of trends, not just finding what users explicitly search for or track. Part of the release, he added, “will be some pretty powerful alerting to tell you when there is something to look at.”

The enterprise version comes equipped with a sentiment analytics engine powered by Lexalytics’ linguistic technology and the company’s proprietary sentiment algorithms for discovering different kinds of emotions. The service, Spivack told us, “will provide extremely tunable sentiment with about 95 percent accuracy” – not only looking for the terms users ask for but automatically finding the sentiment connections relevant to that.

botnosepixThe additional views and analytics in the enterprise version, he mentioned at the time, are “five times as comprehensive as in the Lite version.” According to the company, audience insight capabilities include the ability to track everyone who talks about your brand or any other topic that matters to your business, and to visualize audience interests, geography, languages, gender, ethnicity, activity and content trends. By clicking on a person or user name to gain understanding of their social activity and the interests and expertise that points to, companies can get a handle on how to best engage with them.

The enterprise version, he also said, has the “ability to discover correlations between, for example, conversations about your brand and stock price – which conversations may have an impact on your trading volume, for instance, or which audience segments and conversations around what topics and where will have an impact on sales, maybe in iTunes or retail outlets.”

Users also can benchmark and compare their brands to other competing brands, he explained. In Nerve Center, according to the company’s web site about the new service, you’ll find a real-time and historical Social Influence Metric (SIM) that sets the stage for comparing any brand, campaign or topic against specific. The site also points to Bottlenose Mission Control, a high-performance hardware platform it’s developing with brands and agencies to run the service across an array of displays in a panoramic view of its insights and stats.

What you’re getting with this, Spivack previously said, “is the most intelligent, most powerful, artificial analyst team for Big Enterprise to discover trends and insights.” Expect pricing to be in the form of an annual enterprise subscription, comparable other vendors’ Big Data analytics platforms.

About the author

Jennifer Zaino is a New York-based freelance writer specializing in business and technology journalism. She has been an executive editor at leading technology publications, including InformationWeek, where she spearheaded an award-winning news section, and Network Computing, where she helped develop online content strategies including review exclusives and analyst reports. Her freelance credentials include being a regular contributor of original content to The Semantic Web Blog; acting as a contributing writer to RFID Journal; and serving as executive editor at the Smart Architect Smart Enterprise Exchange group. Her work also has appeared in publications and on web sites including EdTech (K-12 and Higher Ed), Ingram Micro Channel Advisor, The CMO Site, and Federal Computer Week.

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