Stephanie Yang of Tech Crunch reports, "Bottlenose, a web platform to organize social media streams, has raised $3.6 million in Series A funding. The round was led by ff Venture Capital and joined by Lerer Ventures, Transmedia, Advancit, Stage One Capital, Social Starts, The Social Internet Fund and several angel investors. Including a seed round in 2012, this brings Bottlenose’s total to $4.6 million. The last time we talked to them in 2012, Bottlenose was about to launch its public beta and had about 50,000 users. Bottlenose beta allows you to sync multiple accounts so all news streams are aggregated in one place. The free version is available online, and uses its sonar tool to make connections between tweets, mentions, hashtags, images and other media. CEO Nova Spivack says all new funding will go to scaling its engineering, sales and marketing operations in preparation to publicly launch its new product, Bottlenose Enterprise."
Yang continues, "Bottlenose Enterprise expands on trend and real-time data analysis, with features to view audience response, sentiment, impressions, volume and correlations. You can list topics you want to track, and the program will automatically keep tabs on its activity, connections, media mentions and more. The goal is to help marketers and brand managers determine trends as they are happening and capitalize on popular topics and events."
Image: Courtesy Bottlenose