by Angela Guess
Ryan Kidman recently wrote in Smart Data Collective, “The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.”
Kidman begins his list with “The dashboard. A business intelligence software dashboard keeps you informed about the progression of your business. This overview about your organization is not only easy to understand, but it is also shareable. You can view information in any form including charts and tables. This data can be compared with the company’s previous performance rates or even with the performance rates of rivals in order to get an idea about the business’s current position.”
He goes on: “Predictive analytics. Through this tool, you will be able to acquire information that will predict the future trends in your industry. By knowing them beforehand, you will be able to make appropriate changes that will enable you to make the best out of the situation. For example, such information can be valuable for the production team since they will be able to manufacture products that will suit the customers’ future requirements. By offering the customer what he/she wants and meeting their requirements, you will be able to increase your ecommerce SEO and traffic towards your website.”
photo credit: Flickr