by Angela Guess
David Corrigan recently responded to the question of whether MDM is ready for Big Data. Corrigan stated, “MDM isn’t meant to be a big data system – it will never store all social media data, transactional data, etc. MDM is meant to be an operational, structured repository of key enterprise data entities – customers, households, products, locations, and many others. But there will be more and more use cases that require MDM to integrate with big data technologies. In order for MDM to work with big data systems, there are several requirements for each.”
He continued, “Let’s start with the requirements for MDM. An MDM system must be able to store social media profiles and relate them to customers (e.g., Facebook and twitter accounts stored on the master customer record). MDM must also be able to store profiles for any big data source that needs to be linked to a master record. Examples include: account IDs to link transactional big data to customer and account records, mobile device IDs to link mobile device data and real-time location data to a customer record, among others. The MDM system must also be able to storepreferences for each big data source. Does a customer want you to analyze their tweets? Or their Facebook profile? MDM must track the customer’s preferences and consent for certain types of communication and interaction.”
