Big Data News, Articles, & Education

9 Myths About Big Data and Your Business

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by Angela Guess Andrew C. Oliver recently wrote for InfoWorld, “Big data analytics is one of the major trends every company is told it must jump on for competitive advantage, even survival. As a result, there’s a lot of mythology around big data. Those myths can lead you astray, wasting resources or putting you on…

CMOs, Big Data, And Practical Applications

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by Angela Guess Forbes contributor John Rampton recently wrote, “While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below…

How to Cut Big Data Blending Time

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by Angela Guess Mary Shacklett recently wrote for TechRepublic, “Big data revelations depend upon how well data from different incoming sources is blended. One reason why big data blending is so important is that blending enables uncommon types of data to coexist in a common data repository. Finding ways to bring together unusual data feeds…

Data Virtualization: Another “V” in the Big Data Pot

data-virtualization

by Jennifer Zaino Let’s add another “V” into the Big Data pot of volume, variety, velocity, and veracity. This time, it’s Data Virtualization. The topic is getting more attention on the heels of this spring’s Forrester Enterprise Data Virtualization Wave report, which defines the market as hot. It describes the technology as an Agile integration platform…

Beyond Big Data: A Look at Big Analysis

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by Angela Guess Forbes contributor Michael Fertik recently wrote, “Say goodbye to Big Data as a dominant concept – it’s time to recognize its evolutionary next leap: Big Analysis. If Big Data is the oil well, full of potential, Big Analysis is the finished product: the fuel companies need and value. It exists for three…

MapR Launches Spark-Based Quick Start Solutions for Hadoop

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by Angela Guess A new article out of the company reports, “MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, today announced at Spark Summit the immediate availability of three new Apache Spark-based Quick Start Solutions for the MapR Distribution including Apache Hadoop. These solutions help customers take advantage of the rapid application…

3 Steps to a Simpler Analytics Strategy

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by Angela Guess Narendra Mulani recently wrote for the Harvard Business Review, “While the interests in analytics and resulting benefits are increasing by the day, some businesses are challenged by the complexity and confusion that analytics can generate. Companies can get stuck trying to analyze all that’s possible and all that they could do through…

Paxata Announces Spark-Optimized Self-Service Data Prep Platform Built for Scale

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by Angela Guess According to a new article out of the company, “Paxata, provider of the first interactive, self-service Adaptive Data Preparation™ solution at scale, today announced continued market success of its high-performance platform, thanks to ongoing adoption and innovation around Apache Spark v1.3. Spark-optimized capabilities within the platform, which have been generally available since…