Business Intelligence News, Articles, & Education

Learn the latest Business Intelligence news and get a thorough Business Intelligence education through DATAVERSITY’s Business Intelligence articles.

Making Big Data More Available and Useful to Small Businesses

Social Media & Small Business

by Angela Guess John Gorssmann of the New York Times reports, “In 2010, just 1.7 percent of small businesses were using business intelligence software, according to a survey of companies with fewer than 100 employees conducted by IDC, whose analysts provide information technology advice to businesses small and large. By last year, 9.2 percent had adopted such…

Transforming Ecommerce with Predictive Analytics

predictive analytics - R x300

by Jelani Harper One of the most tangible ways to justify the use of predictive analytics in a data-driven strategy is to incorporate them into marketing and ecommerce. The goal is simple, yet deceptively elusive to convert Web traffic and onsite ‘clicks’ into customers and purchases. Traditional methods involving Web analytics platforms focus on customer…

Does Privacy Exist Anymore?

keep out sign in nevadaville

by Angela Guess Steven Norton of The Wall Street Journal recently wrote, “Richard Clarke, former senior White House cybersecurity adviser and current chairman and chief executive of cybersecurity service provider Good Harbor Security Risk Management LLC, writes in the WSJ’s 125th anniversary issue about the future of privacy… ‘Will enough people object to stop the insatiable demands…

Predictive Analytics Takes on Twitter

Predictive Analytics x300

by Jelani Harper A recent post from Sendhil Mullainathan of The New York Times states, “Consider these two tweets by Al Gore, both promoting the same article… Can you guess which one was retweeted more often? Three computer scientists, Chenhao Tan, Lillian Lee and Bo Pang, have built an algorithm that also makes these guesses,…

Keyrus Group Further Pursues Big Data Analytics

Analytics Eye on Big Data

by Jelani Harper An announcement from The Keyrus Group reveals that, “The Keyrus Group, an international player in performance management consulting and Business Intelligence, Big Data & Analytics solutions, has made a strategic investment in the BIPB Group, a major provider of Big Data & Analytics with offices in London, New York, Paris, Dubai and…

Analytics Helps Banks Put Customers First

Bank Sign Board

by Jelani Harper An interview with Group Vice President and Manager of Analytical Modeling at Sun Trust Bank Dudley Gwaltney states, “The banking industry faces a commoditization of its services under consumer pressure for convenience, but many changes have proven to be fruitful for banks themselves as services are automated and delivered across multiple channels.…

Twitter Refines its Analytics Approach

Twitter

by Jelani Harper Jonathan Vanian of Gigaom reported that, “Twitter has unveiled its new real-time analytics orchestration system, dubbed TSAR (TimeSeries AggregatoR) that will help ease the burden of its engineers. The framework was designed for the purpose of aggregating and automating all the data gathering and calculations of its various analytic systems like Hadoop and Storm…

Liberating Corporate Data for Mobile, PC Users

Mobile BI

by Jelani Harper An article from PCWorld’s Galen Gruman asks, “What good is access to corporate data if you can’t actually work on it? That’s a question I pose to mobile security vendors several times a month as they pitch the same bad idea over and over again: systems that provide read-only access to corporate…

Perfecting Marketing with Social Media Data

Can You Etch It - Social media refrigerator magnets - Laser engraved

by Jelani Harper Matthew Sweezey’s recent article on ClickZ explains that, “At the height of print publications, 50 million people read a newspaper every Sunday. Yesterday, more than 340 million people were on Facebook, Twitter, and LinkedIn. It’s a fairly safe bet that businesses can reach more people, faster, easier, and for less money, with…