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by Angela Guess TMA Resources reports, “Recent research has demonstrated that marketing budgets have increased, with more organizations focusing on better data management practices and customer relationship management (CRM) analytics for personalized strategies. A study conducted by Aberdeen revealed that this year, the average marketing executive’s budget has risen by 6.3 percent in comparison to last...
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by Paul Williams The formalization of practices used in Data Management combined with the heightened importance of data analytics has led to the emergence of Data Science as a discipline throughout the data industry. This advent is taking place within progressive companies leveraging internal training classes, as well as at universities developing data scientists...
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by Angela Guess Tom Simonite of the MIT Technology Review recently discussed a new software that uses Big Data to predict tomorrow’s news. He writes, “Researchers have created software that predicts when and where disease outbreaks might occur based on two decades of New York Times articles and other online data. The research comes from Microsoft...
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by Jelani Harper BI is at a crossroads; its place as an integral part of Data Management is secure, with everyone from the public to the private sector incorporating data into their operational processes. Yet, as the reliance on data increases, the nature of the role that BI will play in future data integration...
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by Angela Guess Andrew Leonard of Salon recently voiced his concerns regarding Netflix’s use of Big Data to track user data, viewing habits, and even figure out what new shows “should” be made. Leonard writes, “I hit the pause button roughly one-third of the way through the first episode of “House of Cards,” the...
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by Angela Guess Brian McKenna of Computer Weekly reports, “Gartner is warning organisations against treating big data as a unique species. The analyst firm also sees risk in neglecting what is special about mobile as against desktop computing and sees genuine chances for businesses to convert their data into cash. Speaking ahead of next...
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by Angela Guess According to IBM, the company has agreed to buy Star Analytics, a privately held business analytics company based in Redwood City, CA. The announcement states, “The combination of IBM and Star Analytics software will further advance IBM’s business analytics initiatives, allowing organizations to gain faster access and real-time insight into specialized...
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by Angela Guess Kate Kaye of AdAge.com reports, “Stealth mode firm DataGravity landed a $30 million series B round of funding that should help it on its quest to bring data-analysis services to the business masses. The firm won’t launch until 2014, but its mission is a lofty one: to ‘change the way people...
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by Angela Guess Steve Sarsfield of Smart Data Collective reports, “In working with clients in the financial services business, I’ve noticed that there is a common set of reasons why they adopt data governance. When it comes down to proving value of data management, it’s all about revenue, efficiency and compliance.” The number one reason...
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by Angela Guess Michael Koploy of Software Advice recently shared four steps for creating effective Business Intelligence teams. Koploy writes, “BI is everywhere, and it’s everyone’s job. But with this proliferation comes new challenges. Teams of BI users today often lack the structure, guidance and leadership to effectively mine data. In this article, I’ll...
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