Business Intelligence News, Articles, & Education

Learn the latest Business Intelligence news and get a thorough Business Intelligence education through DATAVERSITY’s Business Intelligence articles.

Reaching the Connected Customer with Big Data


by Angela Guess Leslie Dinham of Teradata recently wrote, “In the era of the connected customer, having a big data strategy to collect, store, organize and analyze the trail of deep customer data is critical to the delivery of timely, personalized customer interactions. Fortunately, with the right technology, infrastructure and analytics in place to unlock…

Real-Time Analysis for High-Scale Geospatial, Location Data

location data x300

by Jennifer Zaino Nearly a decade ago, there was a vision at Google that sprung from its work on BigTable, the storage system for managing structured data designed to scale to a very large size, and its efforts on Google Earth, the satellite imagery-based mapping service. The sparse, distributed, persistent multidimensional sorted map, which is…

Marketing Automation Requires Scale Data Analytics

Data Center

by Angela Guess Doug Bewhser of Leadspace recently wrote, “At the 2014 Dreamforce event last fall, Leadspace and Bluewolf presented the results of their most recent State of Salesforce study. We asked more than 1,000 marketing executives to quantify the value derived from their marketing automation (MA) investments. The results showed that only 7 percent…

Taking Big Data Analytics for a Test Drive

White Ferrari 458 Italia Driving

by Angela Guess Adrian Bridgwater of Forbes recently wrote, “Cloud-centric ‘autonomic’ application management company Qubell has announced Qubell for Hadoop Developers. The software is intended to enable Hadoop programmers and data engineers to get access to on-demand test environments for big data analytics projects. The assertion here (made by IDC analyst Melinda Ballou) is that…

How Small Businesses Can Take Advantage of Big Data

El Productor: La verdad sobre un rol distorsionado

by Angela Guess John Mason of Entrepreneur recently wrote, “Only 18 percent of small businesses and just more than half (57 percent) of mid-size companies use business intelligence and analytics solutions, according to market research firm The SMB Group. What about the others? Many smaller businesses are reluctant to invest in leading-edge technologies. Limited capital…

Haystax and Franz Inc. Partner to Deliver Insider Threat Detection Solutions


by Angela Guess A recent article out of the company reports, “Haystax Technology, Inc., and Franz Inc., announced a technology partnership that will enable Haystax to leverage Franz’s AllegroGraph technology for patented algorithms and sophisticated behavior models used in Haystax’s insider threat detection solutions. Haystax’s solutions, which are being rapidly adopted by the U.S. government and…