Business Intelligence News, Articles, & Education

Learn the latest Business Intelligence news and get a thorough Business Intelligence education through DATAVERSITY’s Business Intelligence articles.

Perfecting Marketing with Social Media Data

Can You Etch It - Social media refrigerator magnets - Laser engraved

by Jelani Harper Matthew Sweezey’s recent article on ClickZ explains that, “At the height of print publications, 50 million people read a newspaper every Sunday. Yesterday, more than 340 million people were on Facebook, Twitter, and LinkedIn. It’s a fairly safe bet that businesses can reach more people, faster, easier, and for less money, with…

Zendesk Insights Provides Big Data Analytics

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by Jelani Harper According to Ron Miller of TechCrunch, “Last month, I wrote an article called Actually, Every Company Is A Big Data Company in which I postulated that simply by the act of collecting data as an artifact of doing business, every company is in the Big Data business. Zendesk is putting this idea into practice,…

Guess Who’s Shopping Online?

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by Jelani Harper You might be surprised at the customer base contributing to ecommerce these days. Cooper Smith of Business Insider wrote, “In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above. But who…

MIT Researchers Win INFORMS Revenue Management and Pricing Section Practice Award

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by Angela Guess Leslie Sheppard of MIT News reports, “MIT’s Kris Johnson, Alex Lee, and David Simchi-Levi — along with online retailer Rue La La — have received the 2014 INFORMS Revenue Management and Pricing Section Practice Award for a project that is expected to increase Rue La La’s revenues. The award for the analytics-based pricing-optimization application…

IDC Announces First In-Depth Forecasts for High Performance Data Analysis

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by Angela Guess Scientific Computing reports, “International Data Corporation ( IDC ) has announced the availability of the first in-depth forecasts for high performance data analysis (HPDA), the fast-growing worldwide market for big data workloads that use high performance computing (HPC) resources. IDC forecasts that the server market for HPDA will grow rapidly at 23.5 percent compound annual…

MemSQL and GoGrid Partner on Big Data Analytics

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by Angela Guess Christopher Tozzi of The Var Guy reports, “Public cloud computing and Big Data analytics have converged in a new partnership between MemSQL and GoGrid designed to simplify the orchestration of MemSQL’s in-memory distributed database system for business intelligence. MemSQL and GoGrid are both invested in high-performance Big Data computing. MemSQL’s platform leverages in-memory storage to…

Why the Analytics vs. Intuition Debate Misses the Mark

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by Gil Allouche As big data technology continues to evolve, improve and expand, it’s reaching more and more people and industries than ever before — from sports to health care. Data and information are becoming highly sought after, and many people feel like this all-consuming pursuit of data is reducing the importance of human intuition…

SiSense Raises $30M to Democratize Big Data Analytics

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by Angela Guess Ingrid Lunden of Tech Crunch reports, “SiSense, a business intelligence startup that is among those making big data analytics accessible to ordinary business users (and not just data scientists) is today announcing more funding: a $30 million Series C round led by DFJ Growth — the VC’s arm dedicated to later-stage investments that recently announced a new…

From Business Intelligence to Operational Intelligence

Business to operational intelligence x300

by Jelani Harper Business Intelligence (BI) has emerged from the backrooms of IT departments to take up residence in the front offices of personnel in business and operations, and even of some C-level executives. Despite advancements in Data Discovery tools which considerably expedite the ease and insight offered, in Big Data applications the best of…

The Evolution of Data Analytics

The Evolution of Computer Programming Languages

by Angela Guess Ira Simon of SAP recently wrote on The VAR Guy, “Have you ever looked back at an old magazine or an old video and laughed at how much things have changed? This notion is especially true in technology, which evolves more rapidly than almost every other industry… For me, it happened recently when…