Advertisement

Five Tips for CMOs to Ensure Company and Data Security

Click to learn more about author Cindy Zhou. As the chief marketing officer (CMO) of a cybersecurity software company, I spend a lot of time on data security for our content marketing. However, in many organizations, security is a frequently overlooked area for marketers.  In today’s business landscape, brand reputation – a job heavily supported […]

Data Minimization Is the Future of Advertising

Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]