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So Your Customer Data Is Broken: Now What?

Click to learn more about author Olivia Hinkle. Over the past few months, businesses have been digging deeper into their CRM data and using email as a primary channel for communicating critical messages. They’ve also been eagerly reminding customers of their presence, even if the customer hasn’t been to their business or website for years. […]

Unify Data Governance with Data Architecture

Think of an organization trying to create a single understanding of the information of the organization and the instances of that data around its estate. Consider different groups of people contributing to and using this model from different perspectives and varying reasons. And view this in the context of Data Governance, Data Architecture or Business […]

Garbage In, Garbage Out: How We Got Here and Why We Must Get Out Now

Click to learn more about author Bill O’Kane. Organizations across industries continue to deal with a broad-based inability to commoditize siloed business processes in favor of a digital business transformation — one that requires a common understanding of the organization’s master data. Studies have found that many businesses have recently become much more cognizant of this, or […]