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AI Personalization: Challenges and Practical Strategies for Startups

Personalization is an effective way to drive revenue growth, increase customer engagement, and enhance customer satisfaction. According to a survey by Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. In recent years, businesses have recognized the value of personalization in improving customer experience by leveraging […]

Managing a Freelance Data Science Team

In this dynamic era, the freelance economy is experiencing an unprecedented boom, significantly reshaping the work landscape. This shift is leading to the increasing prominence of freelance management, which includes sourcing, coordinating, and retaining independent talent in a strategic manner. This article particularly focuses on how to manage a freelance data science team, a trend […]

Introducing the Data Analytics Fabric Concept

Organizations all over the world – both profit and nonprofit – are looking at leveraging data analytics for improved business performance. Findings from a McKinsey survey indicate that data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times more profitable [1]. Research by MIT found that digitally mature firms are 26% […]

Fundamentals of Hyperautomation

Hyperautomation describes a mixture of advanced technologies – robotics, artificial intelligence, machine learning – currently being used to make automated processes drastically more efficient and to augment humans. It encompasses a range of tools which can be automated, especially the more sophisticated aspects of automation, including analysis, discovery, design, measuring, monitoring, and reassessing. To function […]

Is Your Data Ready for Generative AI?

Generative AI (GenAI) is all the rage in the world today, thanks to the advent of tools like ChatGPT and DALL-E. To their credit, these innovations are extraordinary. They’ve put the power of artificial intelligence and machine learning (AI/ML) into the hands of everyday users. However, these tools have also skewed our perceptions of what […]