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by Angela Guess A new article out of the company reports, “Catalyst Repository Systems, a pioneer in providing secure repositories for e-discovery and other complex legal matters, today announced the formation of the Catalyst Client Advisory Board. This blue-chip board of industry experts will help advise on the future development of Insight and how...
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by Angela Guess David Booth of MarketingDaily recently wrote, “IBM’s recent study, ‘Marketing Science: From descriptive to prescriptive’ quantified what most marketers intuitively know: while virtually everyone wants to use data to drive marketing decisions, most marketers (82 percent) still rely largely on hunches and experience. Although experience should never be understated in the...
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by Angela Guess Mare Lucas of Wired recently wrote, “Close behind ‘Big Data’ as one of the most utilized enterprise technology terms today is ‘Data Scientist.’ Many postulate that the explosion in Big Data will usher in an insatiable demand for data scientists able to slice and dice data to guide more informed decision...
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by Angela Guess Kristian J. Hammond of the Harvard Business Review recently wrote, “Evidence-based decision-making (aka Big Data) is not just the latest fad, it’s the future of how we are going to guide and grow business. But let’s be very clear: There is a huge distinction to be made between ‘evidence’ and ‘data.’...
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by Angela Guess Matt Asay has written a new article for Data Informed in which he states, “In a recent meeting with roughly 100 CIOs and other IT executives of Global 2000 companies, the topic of data scientists came up. Everyone seemed to be looking for data scientists, and everyone agreed that finding talent...
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by Angela Guess David Steinberg of Wired reports, “Smaller businesses can use big data in very specific, niche ways to reach a more targeted audience and buyer group. With technology that tracks and manages local information, small business can effectively create and deliver comprehensive marketing and advertising strategies. Big data is “living and breathing”...
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by Angela Guess Nicole Laskowski of Tech Target reports, “How can CIOs get tripped up by big data? Lack of leadership — on the business and IT side — is one of biggest inhibitors of big data success, according to Gartner Inc. The Stamford, Conn.-based consultancy has found that big data leadership failures often...
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by Angela Guess Matti Keltanen of The Guardian reports, “Big data is one of today’s hottest topics. We’re told big data is “the new oil” and that it will lead to a distinct and measurable competitive advantage. Over time, they say, enough big data could even make the scientific method obsolete. These predictions suggest...
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by Angela Guess James Kobielus of InfoWorld reports, “In the pecking order of big data sexiness, production applications and exploratory data science sandboxes get all the attention. That’s why, if you’re not a big data pro, you’ve probably ignored the critical role of big data in the ‘landing area’ of your data management and...
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by Angela Guess Greg Satell of Forbes recently discussed how data and tech trends are changing the face of business. He writes, “When Clayton Christensen was a newly minted professor at Harvard Business School and began his famous study of why companies fail, he took an unusual approach. He didn’t want to look just at any companies, but...
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