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Strategy

Why Your Company Needs a Chief Data Officer

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June 6, 2013
Why Your Company Needs a Chief Data Officer

by Angela Guess Mark Brunelli of Search Data Management reports, “At just about fifty pages, Peter Aiken’s new book is certainly not long. But it does make a clear point: It’s time for more organizations to start appointing chief data officers — individuals who will join the CEO and the chief financial officer in...
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People Practices that Can Improve Big Data

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June 4, 2013
People Practices that Can Improve Big Data

by Angela Guess Ajay Chandramouly of Intel recently shared five  ”people practices” with GigaOM that can improve the value of Big Data. The article begins, “‘Building a successful information platform requires a commitment to people at every step,’ says Intel’s Ajay Chandramouly. ‘It sounds simple, but companies can get consumed trying to tackle big...
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Where Do You See Yourself in 5 Years?

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May 31, 2013
Christine-Denney1

by Christine Denney Do you love that question or loathe it?  I have to admit that I have fallen into the latter category.  I suppose that’s because to see yourself somewhere in five years, you have to know where you see yourself now.  Did I understand my “now”?  Well, in a word…no. Even after...
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Walmart’s Big Data Bet

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May 30, 2013
Walmart’s Big Data Bet

by Angela Guess Cadie Thompson of CNBC reports, “Wal-Mart wants to tell you what to buy on your mobile device and it’s using its massive collection of data to make it a reality. ‘Our mobile strategy is as simple as it is audacious. We want to make mobile tools that become indispensable for our customers...
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Catalyst Forms Client Advisory Board to Guide Product Development

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May 21, 2013
Catalyst Forms Client Advisory Board to Guide Product Development

by Angela Guess A new article out of the company reports, “Catalyst Repository Systems, a pioneer in providing secure repositories for e-discovery and other complex legal matters, today announced the formation of the Catalyst Client Advisory Board. This blue-chip board of industry experts will help advise on the future development of Insight and how...
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Diving into Marketing Data

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May 10, 2013
Diving into Marketing Data

by Angela Guess David Booth of MarketingDaily recently wrote, “IBM’s recent study, ‘Marketing Science: From descriptive to prescriptive’ quantified what most marketers intuitively know: while virtually everyone wants to use data to drive marketing decisions, most marketers (82 percent) still rely largely on hunches and experience. Although experience should never be understated in the...
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Unlocking Big Data for the Masses

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May 3, 2013
Unlocking Big Data for the Masses

by Angela Guess Mare Lucas of Wired recently wrote, “Close behind ‘Big Data’ as one of the most utilized enterprise technology terms today is ‘Data Scientist.’ Many postulate that the explosion in Big Data will usher in an insatiable demand for data scientists able to slice and dice data to guide more informed decision...
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Not Just Data, But a Story

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May 2, 2013
Not Just Data, But a Story

by Angela Guess Kristian J. Hammond of the Harvard Business Review recently wrote, “Evidence-based decision-making (aka Big Data) is not just the latest fad, it’s the future of how we are going to guide and grow business. But let’s be very clear: There is a huge distinction to be made between ‘evidence’ and ‘data.’...
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The Mythical Data Scientist?

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April 26, 2013
The Mythical Data Scientist?

by Angela Guess Matt Asay has written a new article for Data Informed in which he states, “In a recent meeting with roughly 100 CIOs and other IT executives of Global 2000 companies, the topic of data scientists came up. Everyone seemed to be looking for data scientists, and everyone agreed that finding talent...
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Unlocking Big Data at SMBs

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April 26, 2013
Unlocking Big Data at SMBs

by Angela Guess David Steinberg of Wired reports, “Smaller businesses can use big data in very specific, niche ways to reach a more targeted audience and buyer group. With technology that tracks and manages local information, small business can effectively create and deliver comprehensive marketing and advertising strategies. Big data is “living and breathing”...
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