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by Angela Guess Mark Brunelli of Search Data Management reports, “At just about fifty pages, Peter Aiken’s new book is certainly not long. But it does make a clear point: It’s time for more organizations to start appointing chief data officers — individuals who will join the CEO and the chief financial officer in...
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by Angela Guess Ajay Chandramouly of Intel recently shared five ”people practices” with GigaOM that can improve the value of Big Data. The article begins, “‘Building a successful information platform requires a commitment to people at every step,’ says Intel’s Ajay Chandramouly. ‘It sounds simple, but companies can get consumed trying to tackle big...
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by Christine Denney Do you love that question or loathe it? I have to admit that I have fallen into the latter category. I suppose that’s because to see yourself somewhere in five years, you have to know where you see yourself now. Did I understand my “now”? Well, in a word…no. Even after...
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by Angela Guess Cadie Thompson of CNBC reports, “Wal-Mart wants to tell you what to buy on your mobile device and it’s using its massive collection of data to make it a reality. ‘Our mobile strategy is as simple as it is audacious. We want to make mobile tools that become indispensable for our customers...
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by Angela Guess A new article out of the company reports, “Catalyst Repository Systems, a pioneer in providing secure repositories for e-discovery and other complex legal matters, today announced the formation of the Catalyst Client Advisory Board. This blue-chip board of industry experts will help advise on the future development of Insight and how...
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by Angela Guess David Booth of MarketingDaily recently wrote, “IBM’s recent study, ‘Marketing Science: From descriptive to prescriptive’ quantified what most marketers intuitively know: while virtually everyone wants to use data to drive marketing decisions, most marketers (82 percent) still rely largely on hunches and experience. Although experience should never be understated in the...
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by Angela Guess Mare Lucas of Wired recently wrote, “Close behind ‘Big Data’ as one of the most utilized enterprise technology terms today is ‘Data Scientist.’ Many postulate that the explosion in Big Data will usher in an insatiable demand for data scientists able to slice and dice data to guide more informed decision...
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by Angela Guess Kristian J. Hammond of the Harvard Business Review recently wrote, “Evidence-based decision-making (aka Big Data) is not just the latest fad, it’s the future of how we are going to guide and grow business. But let’s be very clear: There is a huge distinction to be made between ‘evidence’ and ‘data.’...
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by Angela Guess Matt Asay has written a new article for Data Informed in which he states, “In a recent meeting with roughly 100 CIOs and other IT executives of Global 2000 companies, the topic of data scientists came up. Everyone seemed to be looking for data scientists, and everyone agreed that finding talent...
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by Angela Guess David Steinberg of Wired reports, “Smaller businesses can use big data in very specific, niche ways to reach a more targeted audience and buyer group. With technology that tracks and manages local information, small business can effectively create and deliver comprehensive marketing and advertising strategies. Big data is “living and breathing”...
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