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by Angela Guess Elizabeth Woyke of Inc.com recently shared low-cost tools that small businesses can use to capitalize on Big Data. She writes, “Thanks to affordable storage rates and intelligent software, companies now have access to a staggering amount of data about their customers, operations, and markets. This information, and the industry that has...
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by Angela Guess eXelate reports, “The modeling of custom data is ushering data 2.0 in online advertising as agencies, marketers and ad platforms are seeing that modeled, custom data is the best performing data according to research conducted by eXelate and Digiday. To conduct this research survey, eXelate, the leading data and analytics engine...
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by Christine Denney With all the hype around new technologies, like Hadoop, it feels like the excitement of Master Data Management is disappearing like candy on Halloween. Could it be that MDM is really yesterday’s news? Something that was a passing fad and is no longer relevant? Hardly. The need for the discipline of...
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by Angela Guess Jeff St. John of Green Tech Media reports, “The smart grid presents an interesting problem for the world of big data, and particularly the field of unstructured data. Where traditional data management requires its data to be formalized and regimented, unstructured data systems take their data as-is, so to speak, from the...
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by Angela Guess Alex Olesker of CTO Vision reports, “Traffic citations are critical for funding police departments, courts, and municipalities. Unpaid citations or missed court appearances result in warrants and additional fees, but finding or arresting fugitives and collecting unpaid fines is difficult as well as time and manpower intensive. As a result, the...
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by Angela Guess Tim Gasper of TechCrunch reports, “Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012. But here’s where it gets interesting. Those initial investments will in turn trigger a domino effect of upgrades and...
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by Angela Guess Jason Bloomberg of CIO.com recently posed the question, can the government handle Big Data analytics? He writes, “Genomics research, weather prediction and other scientific pursuits push the limit of data set size, but any business that collects information about its customers may also have big data challenges. Keep in mind Parkinson’s Law...
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by Angela Guess Yuchun Lee of the IBM Smarter Planet blog reports, “To be sure, a healthy relationship between marketing and IT can drive real business results. IBM’s Center for Applied Insights recently released a study titled, ‘Why Leading Marketers Outperform.’ The study examines the success of leading marketers defined as individuals who have a...
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by Angela Guess Avi Bryant of Strata recently discussed three of the most commonly used languages for data: MATLAB, R, and Julia. He writes, “Big data frameworks like Hadoop have received a lot of attention recently, and with good reason: when you have terabytes of data to work with — and these days, who...
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by Angela Guess Linda Fox of Tnooz reports, “People travelling to areas at risk areas of malaria could be sent a text with advice on preventing the further spread of the disease. It’s one possible outcome of some fascinating research from Harvard School of Public Health which demonstrates how people travelling within Kenya, can unwittingly, contribute...
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