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Jaime Fitzgerald

Deconstructing the “Big Data Backlash” – What Makes Data Pros “Sick of Big Data”?

3
April 1, 2013
Jaime Fitzgerald

by Jaime Fitzgerald “Data Pros Sick of Big Data.”  To the casual observer, that might seem like an oxymoron!  Yet it is a real trend I feel needs to be parsed out a bit.  What do we really mean when we say that? Lately an increasing number of people I respect have told me...
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Customer Profit Analytics in the “Big Data” Era: What Has It Changed? What Remains the Same?

3
March 21, 2012
Jaime Fitzgerald

by Jaime Fitzgerald @jaimefitzgerald According to Peter Drucker, “There is only one valid definition of a business purpose: to create a customer.” (The Practice of Management, 1954). Put simply, companies exist to acquire and serve customers profitably. In today’s data-driven era of ‘Big Data” and related technology, the benefits of relentless “customer-centricity” are within...
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Behind the Netflix Debacle, A Core Data-Management Blunder

12
October 17, 2011
Jaime Fitzgerald

By Jaime Fitzgerald What was Reed Hastings thinking? After decades building his reputation as one of the most data-savvy, customer centric, and innovative corporate leaders of our generation, the Netflix CEO stumbled badly when he announced plans to split Netflix operations into two separate businesses. After a barrage of criticism from customers, stockholders and...
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Habits of Highly Effective Data Professionals: “Beginning with the End in Mind”

6
October 12, 2011
Jaime Fitzgerald

by Jaime Fitzgerald What if Steven Covey was a technologist, data professional, or data scientist?  Would the best-selling author–best known for promoting his ”Seven Habits of Highly Effective People“–have thrived in today’s data-driven world? I believe he could have thrived, if he adapted to the complexity and practical realities of working with data and technology....
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