Jaime Fitzgerald

Customer Profit Analytics in the “Big Data” Era: What Has It Changed? What Remains the Same?

Jaime Fitzgerald

by Jaime Fitzgerald @jaimefitzgerald According to Peter Drucker, “There is only one valid definition of a business purpose: to create a customer.” (The Practice of Management, 1954). Put simply, companies exist to acquire and serve customers profitably. In today’s data-driven era of ‘Big Data” and related technology, the benefits of relentless “customer-centricity” are within our…

Behind the Netflix Debacle, A Core Data-Management Blunder

Jaime Fitzgerald

By Jaime Fitzgerald What was Reed Hastings thinking? After decades building his reputation as one of the most data-savvy, customer centric, and innovative corporate leaders of our generation, the Netflix CEO stumbled badly when he announced plans to split Netflix operations into two separate businesses. After a barrage of criticism from customers, stockholders and analysts,…

Habits of Highly Effective Data Professionals: “Beginning with the End in Mind”

Jaime Fitzgerald

by Jaime Fitzgerald What if Steven Covey was a technologist, data professional, or data scientist?  Would the best-selling author–best known for promoting his ”Seven Habits of Highly Effective People“–have thrived in today’s data-driven world? I believe he could have thrived, if he adapted to the complexity and practical realities of working with data and technology.  Like…