Marketing & Advertising

NTENT Wins 2014 Voltage Award

NTENT [formerly Vertical Search Works], a semantic search technology company delivering cross-channel content and advertising experiences, has been recognized as a leader in the industry, winning the award for “Large Technology Innovator.”

Bring On The Marketing Experts In Social Analytics

by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium, including making the tools and data more accessible to business users – at least to those working outside of the market research sector. Within that…

Scott Brinker presents “A NEW BRAND OF MARKETING” (Free eBook)

by Eric Franzon Scott Brinker, whom we have covered many times in the past because of his insights into semantic technology and marketing, has written a new short book about modern marketing trends.  The author presents “seven transformative meta-trends in modern marketing.” In the forward, he identifies these trends as “…wield[-ing] tremendous influence on the…

Social Media Analytics: What’s Your ROI?

by Jennifer Zaino How are your company’s social media marketing efforts faring? Chances are that you don’t really know. According to a new benchmark study from Demand Metric, “Social Media Analytics: Enabling and Optimizing Use Cases with Analytics,” almost two-thirds or organizations are using social media analytics tools to understand and enhance their social media…

Xyo Opens Up Its Contextual Ad Program

Dean Takahashi of Venture Beat recently wrote, “Xyo is tackling the problem of mobile discovery — finding the right app in a sea of duds on the app stores — with a search engine that makes it easier to find the mobile app that you’re looking for.”