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Making Big Data Work for Advertisers

Bad girls

by Angela Guess Trey Peden of Acxiom recently wrote an article in AdAge, stating, “By now we’ve all heard about the challenges of big data keeping us from untold riches in the world of advertising. The description alone — volume, velocity, and variety — points directly to the simple truth that when it comes to…

SKySQL Raises $20M for MariaDB

ss

by Angela Guess Alex Williams of TechCrunch reports, “SkySQL has raised $20 million to deepen its support for MariaDB, the fast growing open-source relational database and the emerging database of choice for Wikipedia. The round was led by Intel Capital with participation from California Technology Ventures, Finnish Industry Investment, Open Ocean Capital and Spintop Private Partners. Until…

The Path to Big Data Insight

Path

by Angela Guess Doug Henschen of Information Week recently wrote, “How is your company going to get to the promised land of big data insight? Technology vendors, as always, stand ready to be your guide, but who can really take you where you want to go? On the one hand there are the incumbents, companies…

Simple Ways to Use Big Data

The Bazaar Being Grand

by Angela Guess Siraj Datoo of The Guardian recently wrote, “Reza Soudagar, writing for multinational software company SAP, eloquently summarised how cost-effective ‘low-tech’ methods can be implemented to collect big data, citing the example of Istanbul’s Grand Bazaar. Housed in Cevahir Bedesten, customers are not asked traditional questions (“Do you need any help?”) but are pressed…

DATAVERSITY™ Acquires SemanticWeb.com and the SemTechBiz Conferences

DV-SWcom

by Angela Guess The team at DATAVERSITY™ is very pleased to announce that we have acquired SemanticWeb.com and the Semantic Technology and Business Conferences. As a writer for both websites, I’m personally quite excited to see these two great communities come together. As the release states, “DATAVERSITY Education LLC, a subsidiary of Wilshire Conferences, Inc.…

Making Bridges Safer with Big Data

Bridge / 橋(はし)

by Angela Guess Manjo Bansal of SAP recently wrote an article for Forbes, stating, “South Padres Island, TX, 2001. Minneapolis, MN, 2007. Seattle, WA, 2013. Three towns in three different parts of the country, yet inextricably linked by a common type of disaster – a bridge collapse. In the Minneapolis event, 13 people died and…

EMC Prepares for Big Data Moves in Asia

em

by Angela Guess The Business Standard reports, “Pivotal, an offshoot company created by EMC and VMware, has launched a big data innovation centre in Singapore to help customers which includes several Indian conglomerates and IT majors to execute advanced big data analytics projects. ‘The company,’ said Paul Maritz, CEO of Pivotal, ‘is looking at the big financial institutions, banks, telecom…

Pleasing Customers with Strong Data Governance

strength

by Angela Guess Jeff Jedras of IT World Canada recently wrote, “No one says customers need to make sense. New research says they want a more personalized, data-driven experience – but you’d better respect their privacy. How do you bridge these two poles? Strong data governance. At its Premier Business Leadership conference on Wednesday, SAS Institute released…