Semantic Advertising

How Semantic Tech Can Patch Up Patch

Puneet Mehta of Street Fight Magazine recently wrote, “To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013.”

The Native Advertising Approach, Designed With The Semantics Of Content In Mind

Advertising platform C.A.S.T. wants to attract premium publishers interested in the concept of native advertising, and also interested in leveraging its possibilities through contextual and categorical targeting, among other means. The company, which has been offering its advertising technology to its strategic partners for the last couple of years, now is bringing the platform to…