Semantic Advertising

SemanticWeb.com “Innovation Spotlight” Interview with Elliot Turner, CEO of AlchemyAPI.

If you would like your company to be considered for an interview please email editor[ at ]semanticweb[ dot ]com. In this segment of our “Innovation Spotlight” we spoke with Elliot Turner (@eturner303), the founder and CEO of AlchemyAPI.com. AlchemyAPI’s cloud-based platform processes around 2.5 billion requests per month. Elliot describes how their API helps companies…

Conversation Targeting Makes Its Mark

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Who doesn’t love a targeted ad? Users prefer them, and content networks and supply-side advertising players are okay with them, too – that is, until they get a little too narrowly targeted. Why? While CPMs go up, the inventory volume is so low that less money gets made. On top of that, smarter targeting eats…

Take Me To Your Peanut Butter: New Private In-Store Ad Network Blends Micro-Location Smarts and Semantic Matching For Better Shopping

Searching on the web gets better with semantic technology. How about searching in your local supermarket? Point Inside launched a private ad network offering this week that blends indoor shopper- and product-location technologies with proprietary semantic matching features to understand how what’s on users’ digital grocery lists can connect to what’s on a store’s shelves…

Publishers Pick Personalization That Ties Concepts To Interests

Once upon a time there was a semantic web startup dubbed Knewco, touting a knowledge discovery/ contextual advertising system for health care and life sciences content providers and advertisers (see this story). After a long journey toiling in the land of targeted health sites, it realized these prospects didn’t provide the best opportunity for its…