Semantic SEO

Deconstructing Google’s Knowledge Graph

Barbara Starr of Search Engine Land recently observed that, “Search is changing – and it’s changing faster than ever. Increasingly, we are seeing organic elements in search results being displaced by displays coming from the Knowledge Graph. Yet the shift from search over documents (e.g. web pages) to search over data (e.g. Knowledge Graph) is still in its infancy. Remember Google’s mission statement: Google’s…

Content Rules In Search Engine Optimization

A couple of weeks back The Semantic Web Blog reported on research from SEO optimization vendor Searchmetrics about the virtues of semantic markup. Now the 2014 Content Search Marketers Survey, which recently came out from enterprise SEO platform vendor Brightedge, adds some more interesting statistics to show about what matters to optimized search. Among them:…

The Future of SEO: Panelists At SemTechBiz Weigh In

Where is SEO going? A panel hosted by Aaron Bradley, Internet marketing manager at InfoMine, Inc. at this week’s Semantic Technology & Business Conference in NYC took on the issue at full force. The session, featuring Bing senior product manager Duane Forrester,  semantic web strategist and independent consultant Barbara H. Starr, Swellpath SEO Team Manager Mike…