Semantic SEO

A Chat With David Amerland: Opening Up SEO In The Age Of Semantic Search

Marketers, SEO experts and businesses not yet on-board with retooling their approaches to the new world of semantic technology and semantic search need to seriously rethink their positions. Why? Check out the Q&A below with writer, speaker and analyst David Amerland, author of the new book Google™ Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your…

Analysis of Brand-Related Knowledge Graph Search

In a recent post on the Moz.com blog, Dr. Peter J. Myers wrote about an apparent change that took place on the morning of July 19th that appears to be related to how Google processes Knowledge Graph entities. “My gut feeling is that Google has bumped up the volume on the Knowledge Graph, letting KG…

Google Debuts Data Highlighter: An Easy Way Into Structured Data

Structured data makes the Web go around. Search engines love it when webmasters mark up page content. Google’s rich snippets, for instance, leverages sites’ use of microdata (preferred format), or RDFa or microformats: It makes it possible to highlight in a few lines specific types of content in search results, to give users some insight about what’s…

New "Linked Data" Book Launches – 50% Discount for Our Readers

This week, Manning Publications is launching the book “Linked Data,” by David Wood, Marsha Zaidman, Luke Ruth, and Michael Hausenblas. As part of that launch, Manning is offering a one-day 50% discount for readers of SemanticWeb.com. The discount applies to all versions of “Linked Data”: eBook, print books, and Manning’s “MEAP” books (more on MEAP…

GoodRelations Fully Integrated with Schema.org

Schema.org has announced that GoodRelations is now fully integrated into the markup vocabulary backed by Google, Yahoo!, Bing/Microsoft, and Yandex (read our past schema.org coverage). GoodRelations is the e-commerce vocabulary that has been developed and maintained by Martin Hepp since 2002 (previous coverage). In the official announcement, R.V. Guha (Google) says, “Effective immediately, the GoodRelations vocabulary…