by Angela Guess
Citrusleaf, a NoSQL technology company, recently unveiled “how its innovative real-time attribution and database solutions are enabling The Trade Desk, a leading buying platform for display, search, and social media advertisers, to store, access and analyze real-time user behavior data more quickly, efficiently and cost-effectively than ever before. The Trade Desk’s deployment of Citrusleaf allows The Trade Desk to manipulate data and deliver key insights about online user behavior to its digital advertising customers in half the time as with previous technology.”
The article continues, “Citrusleaf’s solutions have contributed to improving the effectiveness of The Trade Desk’s proprietary attribution and analytics technology. The previous database technology they leveraged required rigid pre-determined data structures that were difficult to use, limited flexibility and were costly to scale. With Citrusleaf, The Trade Desk’s team can now examine the entire user’s behavior in real-time to gain critical insights for helping their customers buy media more efficiently, optimize campaigns and increase conversions. It now takes half the time to run The Trade Desk’s analytics process than before implementing Citrusleaf RTATM. Further, this solution provides seamless, unlimited scalability.”
photo credit: Citrusleaf
