by Angela Guess
Citrusleaf was recently listed as one of seven “hot cloud companies to watch.” Citrusleaf “wants you to associate its NoSQL database with both reliability and low latency. And while those two qualities are important for most data centers, they’re particularly important for a company such as Citrusleaf that powers real-time bidding applications for the advertising industry.”
Founder and CEO Brian Bulkowski said, “What is crucial about the advertising business is that you can’t go down, you must have extreme reliability… For instance, say if we were just down for 10 minutes — that could cost you $20,000. So the fact that we have never had an outage at any customer sites is why people go to Citrusleaf.”
The article continues, “The company’s latest database product, dubbed Citrusleaf 2.0, launched this past spring and currently has around 10 customers using it. The company says that ‘the most common deployments’ for the database are ‘terabytes of data, billions of objects, and 200K plus transactions per second per node, with sub-millisecond latency.’ In other words, Citrusleaf 2.0 moves a lot of data with virtually no latency. One of the major applications that Citrusleaf 2.0 performs is real-time bidding, a process that the company says ‘allows advertisers to analyze a site’s users individually and to determine in real-time the right ad to serve based on a split second look into that user’s buying habits and personal information.’”
Learn more about Citrusleaf and the other six companies here.
photo credit: Citrusleaf
