Roi Agababa

Roi Agababa, CEO, Novidea

Roi Agababa is the entrepreneurial mind, founder and CEO behind Novidea. With a long and distinguished career in business intelligence and software integration for global organizations, Roi saw the need for a unified, end-to-end data driven platform designed specifically for insurance professionals. Prior to this Mr. Agababa was a senior executive with SRL software group, where he held a number of senior management positions, most notably as the global Vice President for Research and Development and the Managing Director of SRL Tech.

Novidea consolidates all front- and back-office data and workflows into a unified view, providing real-time visibility and actionable intelligence into the entire customer journey. The Novidea platform enables top-tier global brokerages, agencies, MGAs, bancassurance and corporate insurance operations to optimize every customer interaction, expose missed sales opportunities for revenue and growth, and dramatically improve profitability and competitiveness. Novidea is revolutionizing the working patterns in insurance distribution, enabling unprecedented growth for the industry. The company has offices in the UK and US, with R&D based in Israel.

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