Derrick Harris of GigaOM reports, "CoolaData, a Tel Aviv, Israel-based startup, has raised a $7.4 million series A round for its behavioral analytics service that’s built entirely atop Google’s cloud computing platform. Greylock IL and Carmel Ventures led the round. The company came about a year ago after co-founders Tomer Ben Moshe and Guy Greenberg were running a consulting business and realized a “tremendous hunger for what [they] call unified behavioral analytics,” Ben Moshe said during a recent interview. What that means is companies want to take all the data they’re collecting via web applications, combine it with internal data and then do things like cohort analysis, clustering and other statistical-analysis functions on top of it."
Harris continues, "CoolaData’s platform enables this by ingesting the data, processing it all using a custom semantic engine that understands the connections between various pieces (e.g., that two things are talking about the same customer) and then exposes it via a SQL interface or what CoolaData calls an 'analytic document.' The latter, Ben Moshe explained, is like a Word document for analytics that includes a variety of visualizations as well as those statistical analyses. The documents can embed in other applications or platforms and receive third-party data directly via API or internal data from the CoolaData system."
Image: Courtesy CoolaData