by Angela Guess
David Weldon recently wrote in Information Management, “Many organizations have sung the praises of business intelligence for years, but many of those firms were not actually realizing the full benefits of it. That picture is beginning to change, as advanced analytics tools and techniques mature. The result is that 2016 will definitely be the ‘year of action’ that many research firms have predicted when it comes to data analytics. That, at least, is the view of Shawn Rogers, chief research officer at Dell Statistica, who believes ‘we are at a tipping point with advanced analytics’.”
Weldon continues, “Rogers believes there are a number of key trends driving business intelligence today that are making it more useful for a greater number of organizations. ‘The maturity in the market has helped everyone evolve to a much more agile and flexible approach to advanced analytics. I think there are four things that are driving that which make it exciting,’ Rogers says. ‘One of them is the new sophistication of users,’ Rogers notes ‘Users have become very comfortable with business intelligence. They want advanced insights into their business so they’re starting to look at advanced analytics as that next level of sophistication’.”
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