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Practicality and profitability may share a page in the dictionary, but incorporating both into a data management plan can prove challenging. Many data professionals struggle to demonstrate tangible returns on data management investments, especially in industries such as healthcare where financial results aren’t necessarily an organization’s primary concern. The key to “monetizing” data management, therefore, is thinking about data in a different way: as an information solution rather than simply an IT one, using data to drive decision-making towards increased profits and potentially alternative returns on investment or value outcomes as well. Taking a broader view of data assets facilitates easier sharing of information across organizational silos, and allows for a wider understanding of the investment’s requirements and benefits.
In this webinar—designed to appeal to both business and IT attendees—your presenter will:
- Describe multiple types of value produced through data-centric development and management practices
- Expand on and beyond metrics meant for increasing revenues or decreasing costs—i.e. investments that directly impact an organization’s financial position
- Detail how alternative statistics and valuations can be used to justify data management and quality initiatives
About the Speaker
Founding Director, Data Blueprint
Peter Aiken, Ph.D., is a modern-day business guru, highly sought after as a keynote speaker and widely respected as one of the top ten data management authorities worldwide. During the course of a career spanning over 30 years, Peter has revolutionized the data management discipline, an achievement to which more than 50 organizations in 20 countries and myriad industries—from healthcare to defense, telecommunications to manufacturing—can attest. Peter’s technical know-how and experience as a speaker, teacher, consultant, and writer have produced outstanding structural efficiency and profitability for dozens of clients—not to mention six renowned data management publications, the latest of which are his books Monetizing Data Management and Making the Case for the Chief Data Officer. Outside of winning over crowds all across the globe, Peter is the Founding Director of Data Blueprint—a data management consulting firm with a steadfast reputation for putting organizations on the right path to leverage data for competitive advantage and operational excellence—as well as a former President of the International Data Management Association (DAMA), an Associate Professor of Information Systems at Virginia Commonwealth University, and a passionate horse enthusiast alongside his wife Cathy.