by Angela Guess
AT&T is looking for a Lead Manager of Data Governance and Information Reporting for their Market Research department in Atlanta, GA: “The Marketing ROI & Insights team is responsible for optimizing AT&T Mobility & Consumer marketing and media spend and for generating advertising and media research and insights. As part of the larger Market Research organization it provides executives with tools, guidance and insights for measuring and optimizing marketing return on investment. The Lead Manager, Data Governance and Information Reporting serves as the team’s Chief of Information to ensure that the teams modeling, analytics and insights are fueled by robust, high-quality information.”
Key responsibilities of the position include, “(1) Manage all aspects of data governance for Market Mix Modeling projects . Supervise data reporting, collection, and quality control for key information related to market mix modeling. This includes media, advertising, pricing, handset and competitive data. Work with team members to identify and acquire additional information and data to incorporate into analytics and modeling efforts. Manage the ongoing Marketing ROI & Insights data governance process. (2) Develop reports and key insights for major advertising campaigns. (3) Establish, plan and administer data and reporting infrastructures in conjunction with AT&T IT and external vendors.”
photo credit: AT&T
