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DataEd Apr 9 Webinar: Unlock Business Value through Data Governance

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DATE: April 9, 2013 This Webinar has passed. The recording is available On Demand.

TIME: 2 PM Eastern / 11 AM Pacific

PRICE: Free to all attendees

About the Presentation

OnDemandIf your organization understands your function, they see you as an investment.  If your organization does not understand what you do, they are likely to perceive you as a cost.  The goal of this webinar is to provide you with concrete ideas for how to reinforce the first mindset at your organization.  Success stories must be used to ensure continued organizational support.  When selling data governance to organizational management, it is useful to concentrate on the specifics that motivate the initiative.  This means developing a specific vocabulary and set of narratives to facilitate understanding of your organizational business concepts.  For example: using specific common terms (and narratives) when referencing organizational mishaps, e.g. The Chocolate Story.

Learning Objectives include:

  • Understanding contextually why data governance can be tricky for most organizations
  • Demonstrate a variety of “storytelling” techniques
  • How to use “worst practices” to your advantage
  • Understanding foundational data governance concepts based on the Data Management Body of Knowledge (DMBOK)
  • Taking away several novel but tangible examples of generating business value through data governance


About the Speaker

Peter Aiken is an award-winning, internationally recognized thought leader in the area of organizational data management, architecture, and engineering. As a practicing data manager, consultant, author and researcher, he has been actively performing and studying these areas for more than 30 years. His sixth book is titled XML in Data Management. He has held leadership positions with the US Department of Defense and consulted with more than 50 organizations in 20 different counties. Dr. Aiken’s achievements have resulted in recognition in Outstanding Intellectuals of the 21st Century and bibliographic entries in Who’s Who of Emerging Leaders in America, Who’s Who in Science and Engineering, and other recognitions. His entertaining but clear and concise insights make him a sought after speaker, lecturer and consultant. He is an Associate Professor in Virginia Commonwealth University’s Information Systems Department and the Founding Director of datablueprint.com.


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